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SPECIAL: My Social Marketing Nightmare

social media

 

We all know the potential power of social media marketing "if we get it right". However, keeping up the tempo across multiple platforms slowly turns from a pleasure into a nightmare.

 

Imagine a team of experts managing, posting and measuring results to improve positioning for you on all the major platforms. Imagine no more, the team is yours.

 

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We recommend running a campaign for 3 months, we analyse the results and focus on your successes for the next period.

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Scarcity and urgency your keys to call-to-action

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Try Urgency instead of timelessness. 

Urgency is a persuasion tactic which can be applied in order to make people act now rather than later (or possibly never). It works because it often implies some degree of scarcity, as the thing which is available now might not be available tomorrow. It also works because it touches upon loss aversion in the same way - as we don’t like losing out on opportunities. Urgency might also be one of those strategies that some look down upon as a pushy and dirty way of getting people to act. Nevertheless it’s available as a strategy to use and as long as it’s honest it’s valid. Be careful of creating a false sense of urgency, since when your audience calls you on it, it will backfire.


 Try Scarcity instead of abundance

When there is less of anything, we tend to value it more. Scarcity suggests there was once more of something, today there is less of it, and tomorrow it might shrink yet even further. Think of a wholesale store vs. a boutique one and then look at how their pricing often compares. Then think back to the wholesaler and notice one scarcity strategy that they apply nevertheless, in light of having a wider product offering. Some wholesalers or mega retailers will actually do limited products that are only available until they are bought out, without replenishing the supply. In software, we often forget about scarcity because more often than not, bits and bytes can be so easily duplicated and there is so much abundance with the help of copy-paste. Nevertheless, in the world of UI, scarcity can still be used to show limits or bottlenecks that relate to the real world. Think of the limits behind the number of tickets you can sell to a webinar, the number of clients you can service in a month, or the number physical products you might have before the next batch is produced. All these things can be shown to the user to evoke action while being more informed. Think supply and demand. Think less is more.

 


 

Try Forgiving Inputs instead of being strict with data

Being more forgiving in terms of user entered data, computers can move one step closer towards becoming a bit more humane. Forgiving inputs anticipates and understands a variety of data formats and thereby makes your UI more friendly. A perfect example of this is when we ask people for a phone number which can be entered in so many different ways - with brackets, extensions, dashes, area codes, and on. Have your code work a bit harder so that your users won’t have to.

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