Try upfront progress instead of starting with a blankWritten by The Marketing Team
There is more motivation for getting things done the closer we are to completion. For this reason, some companies give away prestamped coffee cards. Or in the virtual world, others reward the signup process as a completed item on the list of things to do. Stephen Anderson labeled this similar pattern as Set Completion in his Mental Notes, while more formally, it can be also referred to as the Goal Gradient Effect. Either way, do make people progress or feel like they are progressing sooner rather than later.
Try Keyboard Shortcuts instead of buttons only
When you have a high use product, it’s always good to consider those advanced users who keep coming back and spend much time with your application. People will often seek ways which allow them to perform repetitive task quicker and keyboard shortcuts are one such way of providing this. Hot keys, once remembered, can speed up task performance over point and click graphical user interfaces dramatically. One example of this is the use of the J and K hot keys for next and previous which have been popularize by applications such as Gmail, Google Reader (now history), Twitter and Tumblr. Buttons aren’t bad, but they can be complemented with shortcuts for those fast fingers.
Try Anchoring instead of starting with the price
Humans come loaded with cognitive biases, and as Kahneman observed, anchoring is one such bias that is hard to resist. It suggests that our decision making is affected by the first quantities which come to our attention. When we start with a larger number and roll down towards a smaller price, all of a sudden that price doesn't feel as large any longer. If I understand correctly, what many people miss however, is that the anchored number also doesn't have to be a price. It can be a number which doesn't need a dollar value. A common example of marketers exploiting the anchoring effect is showing the Manufacturer's Suggested Retail Price followed by a lower price.