Is humour right for your websiteWritten by The Marketing Team
Why should everything always have to be so serious all the time? It doesn't. You can always lighten up by throwing in a joke or something playful here and there. Adding humor to your UI might or might not work. When it does work however, humor can build up a stronger human relationship between you and your users/customers. Having an amount of such chuckles and smiles built up and stored away for the future is probably a nice to have. When the times get tough, people who have a stronger and more personal relationship with you may be more prone to forgiveness during erroneous situations.
Try Set Collections instead of independent items
People are motivated to collect things. Whether physical or virtual, seeing a closed set of things to collect from establishes a goal to strive for. Often obtaining the complete set can motivate even further by carrying added benefits of synergistic qualities (a cake is bigger and better than its individual ingredients). Perhaps, showing items which have been already collected, also reinforces behavior by showing past actions as achievement. Finally, the motivation to collect a complete set might be stronger if the number of items is known to be finite (overlaying scarcity).
Try Expectation Setting instead of being ignorant
It's nice when people set expectations for each other. It doesn't take much effort for a person or interface to inform someone when the next task will be completed. You are on step 1 of X. Your choice will result in Y. You will receive something before Z. All those little promises not only inform but also build trust. Unhelpful interfaces on the other hand can come off a little cold as the user is kept in the dark.