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SPECIAL: My Social Marketing Nightmare

social media

 

We all know the potential power of social media marketing "if we get it right". However, keeping up the tempo across multiple platforms slowly turns from a pleasure into a nightmare.

 

Imagine a team of experts managing, posting and measuring results to improve positioning for you on all the major platforms. Imagine no more, the team is yours.

 

Strategy

We recommend running a campaign for 3 months, we analyse the results and focus on your successes for the next period.

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FREE with any Social Media Package
  • - Setup & branding on 6 platforms
  • - Professional email system setup
  • - Branded email template
  • - Subscription form to your mailer

 

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Because we focus on custom solutions and R value results we limit the number of clients per package. When clients move and open slots we make them available to you again

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Try storytelling instead of just listing the facts

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Storytelling is the oldest form of communication which could be used on landing pages, applications and various UI interactions. Instead of listing out the information in bullet point form, why not give narrative a try? A basic story will have a few simple elements such as a setting, a character with intentions, and some problematic situation just around the corner. Stories elicit a more emotional response by making it feel as if the written experience was actually encountered. As a result of this, stories may also become more memorable. Long form sales letters have directly applied storytelling, which could be the reason why they are still effective to this day.

 


Try Authenticity instead of faking it
Most people can sniff out a liar a mile away. Aiming to be authentic may be just the cure in helping your product or screen in becoming more trustworthy. Stock images including happy people smiling just about no good reasons, may be suspect number one in undermining trust. There are a few tests out there which have hinted at this here and there. Another area which may often be a source of skepticism are product reviews. Having a mix of good and bad reviews as opposed to just the shiny ones, may also help. Finally, having precise non-rounded numbers may also be perceived as more believable as well.

 


Try Progressive Reduction instead of being static
Progressive Reduction has been discussed by LayerVault. It's a rather simple idea that as users learn to use your interface or application, the functions which where more important in the beginning, become easier or less important over time. For example, certain onboarding related calls to actions may be moved further away as room is made for other content. Or, icon labels may become hidden as the meaning of icons becomes understood. People learn to use an interface and the progressive reduction pattern respects that.

 

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