Apply Dale Carnegie’s marketing principles in your website build FeaturedWritten by The Marketing Team
Putting others’ interests ahead of yours, while building social influence as a result, isn’t a new idea at all. Reframing conversations from “I” to “You”, listening well, and being genuinely interested in others, have all been central in Dale Carnegie’s How to Win Friends and Influence People, almost a century ago. Our level of being audience, customer or user centric expresses itself in the language and interactions we (or our products) make use of or enable. More so, apparently arguing against one’s own self-interest may be a strong source of additional credibility, as has been observed in a social experiment. Sometimes, seeing and telling things from other people's perspective (even if it does not immediately benefit) may in fact result in a constructive action that ends benefiting everyone.
Try Explaining instead of assuming the obvious
Some things which may seem obvious to us, might be less so to others. Form fields are probably the classic example of this with their open ended nature. That’s where explanations, descriptions, and hints come in. Using contextual explanations uncertainties may be removed in numerous ways by communicating: the reason for asking for information, an example of acceptable input, a requirement, or where to find the information being asked for. One thing to keep in mind when using such contextual descriptions however, is not to use them as placeholder text within the form field itself - as Jakob Nielson has warned.
Try Concise Copy instead of using unnecessary words
Get to the point by writing shorter sentences, using simpler and fewer words. After writing the first draft, see if you can condense it. Showing the core message will convey what you intended without losing someone’s attention. Here are 5 simple tips on tighter writing while avoiding the passive voice and meaningless words.