Talking to Today's Youth via E-mailWritten by The Marketing Team
For Today's youth it is not about so much about the conversation as it is about their expectation to have fun and entertainment, get a good discount or perhaps winnable competition. Keep in mind that with the informal youth a company's formal face will not appeal, so instead of approaching them as a brand, rather approach them as a team or a person.
Share Anecdotes or opinions. Include signatures and pictures - let them get to know you. Also, try to enhance the sense of community by relating marketing emails to events of the moments, and sharing the experiences with them.
Most importantly bring the social element - facebook, twitter, instagram - into your approach. Include social sharing buttons in all your emails.