Activations Strategy
When science & psychology meet. Smart activations companies know how to take a small crowd and put the worlds eyes on it.
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Activations Strategy
Mad Men-era advertising wiz, Herbert Krugman (Ted Bates, Inc., GE, and Raymond Loewy), took a special interest in consumer behavior. In order to plan efficient TV media buys, he did research in the late 1960s, on how many times consumers…
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Marketing Strategy
Activations that go viral need not cost a fortune. A well thought out strategy can be used to deliver the message to your immediate audience and go viral at the same time. Samsung's recent activation promoting wireless charging is a…
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Activations Strategy
Media
It’s easy to create a page with lots of links going left and right in the hope of meeting as many customer needs as possible. If however you’re creating a narrative page which is building on towards a specific call…
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You can send your message with uncertainty trembling in your voice, or you can say it with confidence. If you're ending your messaging with question marks, using terms such as "perhaps", "maybe", "interested?" and "want to?", then most likely you…
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When showing multiple offers, then an emphasized product suggestion might be a good idea as some people need a little nudge. I believe there are some psychology studies out there which suggest that the more choice there is, then the…
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