The Marketing Team
There are many ways to grow your e-mail or newsletter database. The most commonly used methods are competitions, freebies, giveaway and contests. Always have a subscription form handy on your website too.
Building subscriber trust determines the success of your email marketing campaigns for both direct emails as well as newsletters. Keep your emails relevant, interesting and most importantly DO NOT spam!
For Today's youth it is not about so much about the conversation as it is about their expectation to have fun and entertainment, get a good discount or perhaps winnable competition. Keep in mind that with the informal youth a company's formal face will not appeal, so instead of approaching them as a brand, rather approach them as a team or a person.
Share Anecdotes or opinions. Include signatures and pictures - let them get to know you. Also, try to enhance the sense of community by relating marketing emails to events of the moments, and sharing the experiences with them.
Most importantly bring the social element - facebook, twitter, instagram - into your approach. Include social sharing buttons in all your emails.
Tried and tested over decades, email has remained not only reliable, but also a constant marketing channel. It remains one of the most affordable, effective and targeted promotional tools in the marketers arsenal. What other type of advertising communication tool allows you to call each customer by name and pull through relevant content based on their spending and searching habits. Everlytic believes that only email marketing gives you a true one-to-one relationship with your customers.
Following on from our initial research in 2012, Everlytic and Effective Measure again joined forces in 2015 to “Demystify the Inbox”.
This year we surveyed 5190 people, a fully representative sample of South Africa’s 27 million strong online population, to bring you insights into how local people behave in the inbox. The research not only looks at when, where and how people use email in South Africa, but also provides in-depth knowledge of the inbox as we discover more about the volume and mix of emails people receive every day and how they engage with commercial emails, newsletters and spam.
The results again uncovered interesting facts that are invaluable for anyone trying to engage an audience via email.
Every small business should have a website or blog. The traffic that is garnered through social media or content marketing should be directed to the business' online presence, which is the website. An informative blog or website will provide information and value for readers. When a small business provides value, a customer is willing to repay that with trust. They are more likely to buy the business' products and services.
The short answer is Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Online Marketing - Part 3
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Madison Logic posted global data in April 2014 that claimed 122 billion emails are sent every hour.
Online Marketing Part 2
Whether it's a blog or website, small business owners need views and visitors. Social media marketing targets social media sites to gain traffic to the business owner's website. The content should be interesting, funny and shareable. The business owner wants a topic that will encourage people to share with friends and family.
Online Marketing - Part 1
Online marketing is advertising that takes place on blogs, videos, social media sites and online classifieds. A small company doesn't have to spend thousands of dollars to place their ads on various websites. The advertisements are not instantaneous, but they don't take as long to implement as traditional marketing campaigns. It can be used for both brick and mortar as well as purely Internet-based businesses.
This type of marketing helps to attract a target audience for a blog or website by creating content that the reader will find valuable. When a reader finds the content valuable, they will be more likely to visit the site and turn into a paying customer.