Functions, events, and activations only work well when coupled with a consistent digital nurturing campaign. Without a nurturing campaign ROI is low because patrons are not always ready to make an immediate or short term purchasing decision. Sales teams generally do not have the resources for consistent long-term nurturing. We fill the post event long-term nurturing gap to ensure that when the patron is ready to make their buying decision, you are top-of-mind.
Before the function, event, or activation, we ensure there are adequate data collection points for the day, and we collect data that gives us insights into the patrons needs. These steps are key to the success of functions, events, and activations. We fill in the gaps and ensure the initial connection is never lost.
Do you need us to play a support role to fill the gaps? Do you need us to plan and run the entire function, event, or activation? Whatever level of support you need, we can help plan and run a memorable, profitable event.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.