The below graphic will show you the feeling certain colours conjure up. Do you agree? Choosing your logo and brand colours plays a role in your campaigns. When we develop your campaigns we assess how even seemingly minor apsects such as colour can influences your target markets emotions and purchasing decisions.
The gold and green, Amabhakabhaka, the red devils - these and many other brands conjure up a colour association in their branding. Colour psychology is a powerful tool that you can apply to your branding.