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Marketing Mix Strategy - The Business City - Improving your campaigns
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Marketing Mix Strategies

 

The keys to a successful campaign are Marketing Mix, Frequency and Metrics. Besides that, a successful marketing campaign depends on the right mix of marketing tools. This mix must also be suited to your industry. To get you ahead of your competition we set up your unique mix. Frequency is another key to positioning. Your strategy determines the marketing tools. We work on a marketing mix that is effective in your sector, and most importantly relevant to your target market. Our consultation includes a strategy document where we determine the best tools.

 

Useful Data Metrics

The data and analytics we produce are used to help you assess gaps.  Each campaign includes data collection points. We measure the market response. Measurements include online traffic and drop off points. We can also measure footfall (shop traffic) and most importantly sales and brand awareness depending on the campaign strategy. Once again the tools and strategy determine the right metrics. We then work with you to make the metrics useful. The analytics and metrics drive your campaign.

 

Marketing Mix Packages

The key difference in the packages is the targeting frequency.

 

 

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