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Custom Marketing Campaign - The Business City - Enhance your marketing
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Custom Marketing Campaign

R28,000.00

The key differentiator between the packages is frequency, the number of campaigns we run per month.

Custom Marketing Mix Package – Frequency

  • 4 campaigns per month (4 weeks per month + 4 additional specials/promo campaigns)
  • 80 hours per month
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We base our selection of marketing mix tools for your Custom Marketing Mix Package on your industry and targeted vertical channel partners and targeted end-user customers. We also take into account your business strategy, goals and budget.

 

Custom Marketing Mix Package – Billing

 

The key differentiator between the packages is frequency, the number of campaigns we run per month.

 

Custom Marketing Mix Package – Frequency

 

    • 4 campaigns per month (4 weeks per month + 4 additional specials/promotions)

 

What’s in the Custom Marketing Mix Package

 

RESEARCH – CONSULTATION AND THEME
  • Research and product/service selection
  • Keywords
  • Competitor analysis

 

CREATE – ARTICLES AND SEO CONTENT CREATION
  • Graphics and artwork for Articles and Social Media
  • x 4 Weeks: 500 Words Product/Service Feature Focus

 

UPLOAD – ARTICLES AND SEO CONTENT TO UPLOAD TO WEBSITE
  • x 4 Weeks: 500 Words Product/Service Feature Focus (SEO Content writing SEO)

 

EMAIL – MAILERS CREATION AND DISTRIBUTION
  • x 4 Weeks: Mailer: Article Summary, Video, Theme Products, Specials
  • x 4 Weeks: Mailer distribution to the target market

 

SHARE – SOCIAL MEDIA DISTRIBUTION
  • x 4 Weeks: Facebook: Article Highlight, Feature Video, Recap
  • x 4 Weeks: LinkedIn: Article Highlight, Feature Video, Recap

For other popular social media platforms such as Instagram, Twitter, Pinterest, etc. we will need a positioning strategy session to maximise their return on investment.

 

+ SPECIALS AND PROMOTIONS ( 4 WEEKS)
  • Product selection by the client
  • Copy Writing
  • Design
  • Editing
  • Mailer Creation and Delivery
  • Facebook post, first-day announcement
  • Facebook post, last-day urgency
  • LinkedIn post, first-day announcement
  • LinkedIn post, last-day urgency

RECOMMENDED We strongly recommend you promote your campaign with Digital Advertising (See below)#

 

METRICS REPORTS AND QUARTERLY ADJUSTMENTS
  • Analytics
  • Drop Offs Data
  • Mailer Lead List Data
  • Sales results
  • Recommended Additional Tools
    Above all, we produce data and analytics to help us assess your gaps. Finally, we look at tools to add or remove to drive your strategy.

 

TIMELINES FOR ADJUSTMENTS
  • Month 1: Launch brands/Theme
  • Month 2: Interim report and adjustment
  • Month 3: Detailed report and recommendation

 

RECOMMENDED TOOLS not included in the Marketing Mix Package

 

Your results will determine the additional recommended tool to add to the campaign. We strongly recommend you promote your campaign with Digital Advertising (AdWords, Facebook Ads, LinkedIn Ads, Press and SEO Article Submissions).

Combining your Campaign with Digital Advertising helps you

  1. Engage with existing customers for upselling and
  2. Explore and reach new targeted markets and generate fresh leads and sales

 

DIGITAL AND PRINT TOOLS

 

BRICKS AND MORTAR OUTLET TOOLS

 

BRANDING TOOLS
  • Brochures: Professionally designed tools for sales teams
  • Photography: Professional photography
  • Video Productions: If you have the budget funny, informative and intelligent videos will support drive and theme
  • Website: Is the website up to date, SEO ready, have a news/blog page?

 

Visit the Shop for other Tools you can use.