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Footfall People Counter - The Business City - Analytics for the real world
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Footfall People Counter

Based on number of outlets, purpose and strategic goals

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Getting customers through the door and closing the deal is a constant challenge. Use a Footfall people counter to measure traffic into the store or outlet and analyse what works, and what doesn’t objectively. Works well in conjunction with an In-Store Activation Campaign.


Other tips


Offer an experience

Ensuring customers are offered more than just a transaction in store.
Host creative experiences for our customers – can’t see how it applies to you? You will be surprised at how your industry leaders are doing it.


Check the view from the pavement for better footfall

To ensure you gain maximum footfall, make use of the pavement.
Advertise your services and any special offers.
Is there enough to attract a customer?
Does it look welcoming?


Use your footfall people counter data to determine giveaways to boost marketing


Offer free branded items such as glasses to enhance brand identity. Place them across the store and measure footfall density.