A website is no longer equivalent to a business flyer, it is the foundation for your “always-available” sales team. A great website gives prospects the opportunity to sign up for long-term nurturing. We create positive brand experiences that motivate visitors to act and join the nurturing journey.
Our approach to website development starts with a focus on SEO (search engine optimisation). The hope that “if we build it, they will come” is flawed and some developers do not make that clear to the client. You have an expectation to rank on Google but without SEO you will not rank high. We start by ensuring your website will rank high on Google search so that when we build it, they will come.
Finally, after your website is launched and SEO is complete, we don’t leave it there, we add Digital Advertising to your marketing mix. While the tools look simple enough, there are nuances our expert team taps into to ensure you get the leads into your CRM. Our processes push leads from search engines, digital ads, and traditional campaigns to the website and into the CRM for their nurturing journey and sales conversions.
For that extra level of exclusivity consider adding an App. Apps provide the highest level of direct contact with your target market.
Our approach has proven to be highly successful, and we have some great case studies across a selection of industries to showcase when we prepare your proposal.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.