Manufacturing Marketing
Marketing for
Manufacturers

We have helped our clients expand traditional markets and tap into new local, regional and global markets.

Distribution Marketing
Marketing for
Distributors

Our marketing helps you build relationships with resellers, retailers and the market.

Retail Marketing
Marketing for
Retailers

Use big data to create personalised, memorable experiences that reinforce messages that lead to sales.

Niche Marketing
Marketing for
Niche Markets

Reaching specialised niche markets is challenging, but it can be done. Here’s how we’ve done it.

Small Business Marketing
Marketing for
Small Businesses

Our small business solutions include cost effective branding that makes you look professional, slick and serious about your offering.

Ad Agency Support
Ad Agency
Support

Winning contracts is exciting, but you don’t always need full-time additional resources. We can help.

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About Us

Marketing Media Agency

We are a South African based marketing agency established in 2008. The founders set up The Business City (PTY) LTD and brought their strong “bricks and mortar” global advertising agency foundation, integrated it with digital marketing and formed a modern marketing media agency.

We have successfully grown market share for companies in the manufacturing, retail, distribution, and services sectors. Some of our success case companies have gone on to expand their factories, open new branches, build and expand warehouses.

We have successfully grown sales in local, regional, and global markets for niche and mainstream businesses. We help companies target local, regional, and global prospects and convert them into returning customers and clients.

Brands & Clients we have worked with

Working with global companies

Our services

Industries & Sectors

Most requested services from our clients’ industries and sectors
Manufacturing
Distribution
Retail
Niche Marketing
Small Business
Ad Agency Support

Why choose us

5 Step Marketing Process Flow

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Years of experience in sales and marketing

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Brands we have worked on over the years

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Continents where you will find our clients

1/ Road Map White Paper
Market research paper
2/ Marketing Strategy
Market strategy plan
3/ Brand Rollout
Execute marketing strategy

Produce/update material for branding. Update website, CRM & marketing automation journeys. Design and deliver content and set up /review analytics

4/ Advertising Rollout
Set up leads campaigns
5/ Sales Conversion Journey Strategy
Customer Journey
Sales Qualification

Testimonials

Clients and brands we have worked with.

Next Steps

Barriers to consider

Before we can work our magic there are several barriers you will want us to address. You will want to know how we have grown the bottom line for businesses, how much will we charge, how do we manage projects? etc.

We have outlined a few common questions below and will address your particular barriers when we put a proposal together for you.
  • MANAGEMENT
  • MARKETING AND SALES TEAMS
  • SERVICE PROVIDERS

For any marketing to work smoothly, all the key players need to be onboard. Management buy in goes without saying – the bottom line is generally their critical goal, and nothing happens if it’s not central to growth. Marketing and Sales teams’ buy in is key for setting the targets and clarifying expectations. It is also important to bring in the company’s third-party marketing and sales service providers i.e., software suppliers, ads specialists etc.

If you need to motivate the buy-in from any of the above divisions and partners – let us know and we will share or create content designed to specifically meet the needs of the individuals – their goals and expectations.

  • BILLING
  • PILOTS OR TRIALS
  • DIVISION PILOTS & TIME TRIALS

Our services are based on hours allocated each month. We have packages at price points for small, medium, and large companies. These can be used for any of the services we offer – we do however focus them around the goals and objectives we set in strategy. In our presentation to you, we will showcase some of our results. However, results do not come any better than showing it for your business. As a starting point some companies give us a division to work with before extending our services to their other divisions or the company. This Division Pilot or predetermined time Trial period is all we ask for to get the ball rolling.

Our team and members have worked with a wide array of clients since 1996. We have worked in the Manufacturing, Distribution, Retail and Services sectors. We have seen trends come and go, mediums change, and fads peak and fall. Our wealth of experience is our competitive edge.

  • BRAND AWARENESS
  • SALES

Our campaign focus is determined by your goals. We do however discuss and recommend when to switch between brand awareness and sales focus.

Companies tend to struggle to qualify the volume of leads we bring in. Your package includes a CRM that automates the nurturing of leads until they are qualified for sales (see next page Customised CRM Process Flow). We also have a call centre team to field the qualification of leads for you if necessary.

B2B  |  B2C  |  NICHE
In the strategy meeting we clarify the target markets and the markets expectations of you. We then determine what research is needed for clear messaging and branding. We have successfully run targeted campaigns for markets in Africa, Europe, Asia, and The Americas. We have great results for B2B, B2C and niche markets for manufacturers, distributors, retailers, Art Galleries and many more.

We sit with you to understand your vision so we can clearly outline how we will use our skill set and resources to reach your goals and objectives.

  • MARKET TESTING
  • NEW MARKET DEVELOPMENT

We have successfully launched new products or rebranded products into the market. The level of research and awareness campaigns is more demanding, but we have the resources to execute the objective.

Your unique requirements will come with their own barriers. Allow us to present our solutions or services for your needs. We look forward to producing the solution you need.

To get started, simply reach out to us through our website or contact us by phone or email. We’ll schedule a consultation to discuss your goals and create a customized social media marketing plan for your business.

Get in touch

Ready to talk?

Digital marketing strategy

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