Campaign Strategy Team

AGENCY EXPERTISE

Campaign Strategy
Team

We discuss your goals and then brainstorm, research, create and execute your marketing strategy.

# Overview

Campaign Strategy Team

Business owners and managers are always looking for the edge. Leading business owners bring in “qualified brain stormers” to help them think outside the box, and it works. This is our approach to your marketing strategy.

Our strategy team first listens to understand your business so we can build on your plans. Once we understand your objectives and requirements, we brainstorm your SWOT (Strengths, Weaknesses, Opportunities and Threats) and prepare appropriate strategies to execute your brief. Your marketing strategy will include your company’s value proposition, competitor analysis, target markets and demographics, key brand messaging, conversion rates, nurturing and revision strategies, and more. The marketing strategy also includes high-level tasks for each team.

What to expect

The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.

Strategy sessions

We review the brief, brainstorm SWOT, and prepare top level tasks for our agency teams to execute.

Database strategy

We establish current and old customer databases and a strategy for cross and up selling to known groups.

Campaign design

We define your target markets and nurturing campaigns to land leads and convert them to prospects ready for your sales teams’ pipelines.

Strategy adjustment

We assess our results, identify successful sales conversions, review bottlenecks, and adjust the strategy.

To-Do List

What do you need help with?

Next Steps

Barriers to consider

Before we can work our magic there are several barriers you will want us to address. You will want to know how we have grown the bottom line for businesses, how much will we charge, how do we manage projects? etc.

We have outlined a few common questions below and will address your particular barriers when we put a proposal together for you.
  • MANAGEMENT
  • MARKETING AND SALES TEAMS
  • SERVICE PROVIDERS

For any marketing to work smoothly, all the key players need to be onboard. Management buy in goes without saying – the bottom line is generally their critical goal, and nothing happens if it’s not central to growth. Marketing and Sales teams’ buy in is key for setting the targets and clarifying expectations. It is also important to bring in the company’s third-party marketing and sales service providers i.e., software suppliers, ads specialists etc.

If you need to motivate the buy-in from any of the above divisions and partners – let us know and we will share or create content designed to specifically meet the needs of the individuals – their goals and expectations.

  • BILLING
  • PILOTS OR TRIALS
  • DIVISION PILOTS & TIME TRIALS

Our services are based on hours allocated each month. We have packages at price points for small, medium, and large companies. These can be used for any of the services we offer – we do however focus them around the goals and objectives we set in strategy. In our presentation to you, we will showcase some of our results. However, results do not come any better than showing it for your business. As a starting point some companies give us a division to work with before extending our services to their other divisions or the company. This Division Pilot or predetermined time Trial period is all we ask for to get the ball rolling.

Our team and members have worked with a wide array of clients since 1996. We have worked in the Manufacturing, Distribution, Retail and Services sectors. We have seen trends come and go, mediums change, and fads peak and fall. Our wealth of experience is our competitive edge.

  • BRAND AWARENESS
  • SALES

Our campaign focus is determined by your goals. We do however discuss and recommend when to switch between brand awareness and sales focus.

Companies tend to struggle to qualify the volume of leads we bring in. Your package includes a CRM that automates the nurturing of leads until they are qualified for sales (see next page Customised CRM Process Flow). We also have a call centre team to field the qualification of leads for you if necessary.

B2B  |  B2C  |  NICHE
In the strategy meeting we clarify the target markets and the markets expectations of you. We then determine what research is needed for clear messaging and branding. We have successfully run targeted campaigns for markets in Africa, Europe, Asia, and The Americas. We have great results for B2B, B2C and niche markets for manufacturers, distributors, retailers, Art Galleries and many more.

We sit with you to understand your vision so we can clearly outline how we will use our skill set and resources to reach your goals and objectives.

  • MARKET TESTING
  • NEW MARKET DEVELOPMENT

We have successfully launched new products or rebranded products into the market. The level of research and awareness campaigns is more demanding, but we have the resources to execute the objective.

Your unique requirements will come with their own barriers. Allow us to present our solutions or services for your needs. We look forward to producing the solution you need.

To get started, simply reach out to us through our website or contact us by phone or email. We’ll schedule a consultation to discuss your goals and create a customized social media marketing plan for your business.

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Digital marketing strategy

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