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Retail Marketing

CONVERT FOLLOWERS INTO CUSTOMERS

Retail
Marketing

We help you activate the market and convert fans into customers.

Overview
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# Overview

Retail Marketing

The psychology of a purchasing decision generally starts with the memory of the top three to five “evoked products or retailers,”. If you are not on that list, you lose the opportunity. Google have extended the consumers memory via their first 10 search options on their first page. Beyond that, consumers get overwhelmed and will opt to pay a little more rather than dig deeper for a better product or option. This is classic consumer behaviour.

Consumer memory decay is your biggest threat and biggest opportunity. We constantly reinforce your decaying message and constantly replace your competitors decayed messages with appropriately targeted, carefully scheduled marketing and advertising campaigns.

Our technological prowess gives retailers the power to understand the consumer better now more than at any other time in history. For example, retailers can now track consumer instore habits with people counters, in store heat maps and more to get a better idea for product placement, resource allocation etc. We allow retailers to take the experience beyond the store with personalised engagement that brings customers back consistently.

A good in store experience must be followed by an even better out of store activation experience for cross selling and upselling. Our campaigns turn one-time buyers into loyal returning fans and customers that bring others in to share their pleasant experience.

The scale of your retail entity will determine the extent of tools available to you. Whether you have large budgets for our footfall counters and activations or smaller budgets for personalised content there is room for you to tap into big data. If you are a retailer, let us present the opportunities that will bring your customers back time after time and pull in new markets.

Without a nurturing marketing strategy, you are leaving it up to your customer to remember you on their own once they become interested in a product and you happen to sell it. We leave nothing to chance. We use our data hardware and software tools, and skill sets to focus on delivering exactly what customers are interested in, so you are top-of-mind when the time comes for a purchase.

Packages

Every month hours are allocated to strategy, brainstorming, creating, and running of your marketing campaign. We identify the opportunities and the channels to reach the decision makers, customers, and target markets. We then use our Agency Expertise and resources to create or update branded material, execute, and run your campaign. The market feedback from the campaign is pushed into the CRM system (Customer Resource Management) we set up for you.

Your team can log into and make contact, qualify, and explore opportunities for doing business or immediate sales. Our marketing team nurtures the prospects with regular relevant content via mailers and social media until they are ready to place their orders, visit your retail outlets or factories and do business with you. Our ongoing nurturing also focuses on cross and up selling opportunities so revenue from new customers does not drop off after the first sale. The database can also be used for invitations to functions, events, and activations.

NOTE: The hours allocated to you for the month can be diverted to other Agency Expertise if you need to create material for other purposes.

The general recommendation for each industry is as follows:

PACKAGE RECOMMENDED NEXT DETAILS
Small Business
1 Week Per Month Marketing Campaign Package
Ready to talk?
View Package
Niche Marketing
2 Weeks Per Month Marketing Campaign Package
Ready to talk?
View Package
Manufacturing Marketing
2 Weeks Per Month Marketing Campaign Package
Ready to talk?
View Package
Distribution
3 Weeks Per Month Marketing Campaign Package
Ready to talk?
View Package
Retail
4 Weeks Per Month Marketing Campaign Package
Ready to talk?
View Package
Sales Agency
Sales Agency Marketing
Ready to talk?
View Package
Full Service Agency
Dedicated Account Executive
Ready to talk?
View Package
Marketing & Ad Agency Support
Discounted Rates for Agencies
As per negotiation
Ready to talk?

Note: The above does not include any advertising fees charged by the publications and platforms selected to advertise on. The allocation for advertising budgets will be determined in strategy.

If you have very specific needs for a project or want to budget for more hours than the above, we will quote accordingly.

What we do with your marketing budget

Our goal for you in summary is three-fold

  • Bring your brand in line with globally competitive brands
  • Target existing and new markets across the country, region, and globe
  • Take new prospects and current customers through a personalised nurturing process until they are ready for sales teams

Success Cases: What our clients have to say about us.

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2nd Floor, West Tower
Nelson Mandela Square
Maude Street, Sandton 2196
Gauteng
South Africa

Fezamax Training Academy
4 Fabriek Street
Isando
Kempton Park 1620
Gauteng
South Africa

Contacts

info@thebusinesscity.co.za

  • South Africa:

+27 11 467 0656

  • International:

+27 87 700 5320

  • Sales:

+27 83 788 8790

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