The endgame of every campaign is the eventual sale and positive ROI (Return-On-Investment). Historically ROI has relied on anecdotal qualitative data. This data was enough to go on to make important market decisions.
The advent of advanced data analysis tools coupled with the right expertise has changed focus from qualitative data to quantitative data. For us, all actions must lead to increased sales and revenue for the business, this is the ultimate measure of any successful campaign.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.