Niche Marketing

RESEARCH AND MARKET INTELLIGENCE FOCUS

Niche Market
Targeting

Reaching niche markets is challenging, but it can be done. Here’s how we’ve done it.

# Overview

Niche Marketing

Niche industries can be tricky. Reaching niche markets is challenging, but it can be done. Here’s how we’ve done it.

Brainstorming ideas outside the traditional box, coupled with thorough market research is an excellent way of getting fresh ideas for market share. Irrespective of your speciality, our SWOT (strengths, weaknesses, opportunities, and threats) analysis has been the key to unlocking new opportunities and targeting niche markets for our clients. We have helped clients in very niche industries think through their SWOT and we have always uncovered outside the box opportunities and ideas. We are not experts in your field, but we are experts in helping you think outside the traditional lines.

Once you have done all the hard work of opening the door to your niche markets, don’t let all your hard work go to waste because there is no immediate business opportunity or sale. Our team of experts nurture the prospects at carefully calculated intervals and share relevant content. We ensure that you are always top-of-mind and gently lead the prospect to a purchasing decision or to do business with you. After the first sale, we then cross and up sell so they are aware of your full offering, and we generate additional sales. Landing niche clients is hard work so don’t go quiet, there is always a competitor waiting in the wings to step in.

Packages

Every month hours are allocated to strategy, brainstorming, creating, and running of your marketing campaign. We identify the opportunities and the channels to reach the decision makers, customers, and target markets. We then use our Agency Expertise and resources to create or update branded material, execute, and run your campaign. The market feedback from the campaign is pushed into the CRM system (Customer Resource Management) we set up for you.

Your team can log into and make contact, qualify, and explore opportunities for doing business or immediate sales. Our marketing team nurtures the prospects with regular relevant content via mailers and social media until they are ready to place their orders, visit your retail outlets or factories and do business with you. Our ongoing nurturing also focuses on cross and up selling opportunities so revenue from new customers does not drop off after the first sale. The database can also be used for invitations to functions, events, and activations.

NOTE: The hours allocated to you for the month can be diverted to other Agency Expertise if you need to create material for other purposes.

The general recommendation for each industry is as follows:

PACKAGE RECOMMENDED NEXT DETAILS
1 Week Per Month Marketing Campaign Package
2 Weeks Per Month Marketing Campaign Package
2 Weeks Per Month Marketing Campaign Package
3 Weeks Per Month Marketing Campaign Package
4 Weeks Per Month Marketing Campaign Package
Sales Agency Marketing
Dedicated Account Executive
Discounted Rates for Agencies

Note: The above does not include any advertising fees charged by the publications and platforms selected to advertise on. The allocation for advertising budgets will be determined in strategy.

If you have very specific needs for a project or want to budget for more hours than the above, we will quote accordingly.

What we do with your marketing budget

Our goal for you in summary is three-fold

Success Cases: What our clients have to say about us.

Get in touch

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Digital marketing strategy

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