AGENCY EXPERTISE
Sales Agency
Team
Our team campaigns, qualifies and nurtures leads who are then pushed through the pipeline until they are ready for your sales teams to convert.
We run marketing campaigns to capture leads, we qualify them and convert them to prospects. After the campaign we call the prospects and regularly nurture them with the content they need. Once they are ready to make a buying decision, we make the sales conversion or hand them over to your sales teams who focus on delivering the final sale.
After the initial sale, we focus on up selling and cross selling to ensure we maximise LTV (Life Time Value) of business from the customer.
Where your budget goes
Your budget goes towards the campaigns that bring the leads in for qualification. It also covers the costs of equipment and expertise.
Whilst our team are not experts in your field, they are professional salespeople. Where we can complete the sale, we do so. Where the sale needs to be escalated to a specialist, we pass it on to your team. This saves your sales team sifting through hundreds of unqualified leads. We also cross sell and up sell to ensure sales are coming in consistently from existing and new clients. Talk to us about the needs specific to your industry.
The below are the top four priorities that most companies and clients we work with need when we start. However, if you already have some of these in place, we will adjust our priorities to suit your objectives. The strategy session will identify where we need to start and what we will focus on at each stage.
We set up your CRM, push and segment the leads that we generate from the campaigns we run.
Our sales teams contact the leads and nurture them until they are ready to move along the sales pipeline.
We send out mailers and social media content that converts leads to prospects, and we nurture them until they are ready to make a buying decision.
Our sales team either hands over the prospect for niche details from your sales team or we complete the sales conversion.
Before we can work our magic there are several barriers you will want us to address. You will want to know how we have grown the bottom line for businesses, how much will we charge, how do we manage projects? etc.
For any marketing to work smoothly, all the key players need to be onboard. Management buy in goes without saying – the bottom line is generally their critical goal, and nothing happens if it’s not central to growth. Marketing and Sales teams’ buy in is key for setting the targets and clarifying expectations. It is also important to bring in the company’s third-party marketing and sales service providers i.e., software suppliers, ads specialists etc.
If you need to motivate the buy-in from any of the above divisions and partners – let us know and we will share or create content designed to specifically meet the needs of the individuals – their goals and expectations.
Our services are based on hours allocated each month. We have packages at price points for small, medium, and large companies. These can be used for any of the services we offer – we do however focus them around the goals and objectives we set in strategy. In our presentation to you, we will showcase some of our results. However, results do not come any better than showing it for your business. As a starting point some companies give us a division to work with before extending our services to their other divisions or the company. This Division Pilot or predetermined time Trial period is all we ask for to get the ball rolling.
Our team and members have worked with a wide array of clients since 1996. We have worked in the Manufacturing, Distribution, Retail and Services sectors. We have seen trends come and go, mediums change, and fads peak and fall. Our wealth of experience is our competitive edge.
Our campaign focus is determined by your goals. We do however discuss and recommend when to switch between brand awareness and sales focus.
Companies tend to struggle to qualify the volume of leads we bring in. Your package includes a CRM that automates the nurturing of leads until they are qualified for sales (see next page Customised CRM Process Flow). We also have a call centre team to field the qualification of leads for you if necessary.
B2B | B2C | NICHE
In the strategy meeting we clarify the target markets and the markets expectations of you. We then determine what research is needed for clear messaging and branding. We have successfully run targeted campaigns for markets in Africa, Europe, Asia, and The Americas. We have great results for B2B, B2C and niche markets for manufacturers, distributors, retailers, Art Galleries and many more.
We sit with you to understand your vision so we can clearly outline how we will use our skill set and resources to reach your goals and objectives.
We have successfully launched new products or rebranded products into the market. The level of research and awareness campaigns is more demanding, but we have the resources to execute the objective.
Your unique requirements will come with their own barriers. Allow us to present our solutions or services for your needs. We look forward to producing the solution you need.
To get started, simply reach out to us through our website or contact us by phone or email. We’ll schedule a consultation to discuss your goals and create a customized social media marketing plan for your business.
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