For this project, we did more than just produce the logo ideas. We brainstormed the business proposal and helped the client prepare all the material they needed for funding. We discussed the target markets, strategies for roll-out, launch ideas and entry into the market. The logo was then designed to support the above. The idea was a logo that reflects the youthful energy of the target market. It was also designed to carry beyond Tissue Paper to other possible hygiene products in the future. The top logo was selected for its vibrance and  hints of soft tones.