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If your marketing efforts are not converting into sales, it can be frustrating and disheartening. There could be several reasons why this is happening, and it’s crucial to diagnose and address these issues to improve your marketing strategy.
Your marketing efforts could go to waste if you are not targeting the right audience, that’s why it is critical to know your buyer. Successful marketing begins with a deep understanding of your target audience. By creating detailed buyer personas, you can tailor your marketing efforts to speak directly to the needs, preferences, and pain points of your ideal customers. When your message resonates with your audience, you are more likely to convert a lead into a sale.
How do we convert leads into sales at The Business City?
It’s all about nurturing!
We run marketing campaigns to capture leads, we qualify them and convert them to prospects.
After the campaign we call the prospects and regularly nurture them with the content they need. Once they are ready to make a buying decision, we make the sales conversion or hand them over to your sales teams who focus on delivering the final sale. After the initial sale, we focus on up selling and cross selling to ensure we maximise LTV (Lifetime Value) of business from the customer. Contact The Business City for more information.
We do the work; you close the sale!
At The Business City, we want to be an EXTENSION of your sales team.
Your marketing materials should include a clear and compelling call to action. If your CTA is weak or unclear, potential customers may not know what to do next, leading to missed conversion opportunities.
We set up your CRM, push and segment the leads we generate from the campaigns we run. Our sales teams contact the leads and nurture them until they are ready to move along the sales pipeline. We send out mailers and social media content that converts leads to prospects, and we nurture them until they are ready to make a buying decision. Our sales team either hands over the prospect for niche details from your sales team or we complete the sales conversion. Get in touch and let’s partner up.
